The Zimbabwe Central Union Conference (ZCUC) of the Seventh-day Adventist Church has officially launched the OneVoice27 initiative, drawing more than 1,200 pastors, elders, institutional leaders, digital evangelists, and church board members to Kwekwe Museum Hall on 25 July 2026.

The launch marks the Union's alignment with the Southern Africa-Indian Ocean Division's (SID) vision of using digital media to expand the reach of the gospel across the Division's territory.

SID Publishing Ministries Director Dr. Nelson Simweemba, representing SID President Dr. Harrington Akombwa, challenged delegates to embrace the opportunities that digital communication presents for the Church's mission. The rapid growth of technology, he said, has created unprecedented opportunities to reach people who may never attend a church service, making digital platforms an essential mission field.

Dr. Simweemba emphasised that OneVoice27 is more than a communication strategy. It is, he said, a mission movement calling every member to participate according to their gifts — whether through content creation, translation, publishing, or simply sharing gospel messages through personal networks.

Delegates received practical training from Pastor Claudious Makiwa of the Zimbabwe East Union Conference, who presented a session on practical digital evangelism. Makiwa challenged participants to view every digital platform as a potential pulpit and every smartphone as a tool for evangelism, and stressed that digital mission is not reserved for media professionals.

He also cautioned against measuring success by engagement metrics.

"The goal is not merely to gain views, likes or followers," Makiwa said. "Our digital communication should lead people on a journey, from digital contact, to spiritual interest, to Bible study, to connection with a local church, and ultimately to discipleship in Jesus Christ."

Makiwa encouraged delegates with media and communication skills to produce quality gospel content, while urging others to actively share and amplify evangelistic messages through their own social media networks.

Participants at the launch represented churches and institutions from across the ZCUC territory. Speakers throughout the day emphasised that digital evangelism complements rather than replaces traditional public evangelism, extending the Church's witness beyond physical boundaries.

The ZCUC launch forms part of a wider rollout of OneVoice27 across the Southern Africa-Indian Ocean Division ahead of the initiative's global evangelistic emphasis in September 2027. Similar launches have taken place across the Division in recent weeks, including in the Southern Africa Union Conference and the Southwest Angola Union Mission.